So I wrote a book

So, I wrote a book. It’s called Talanton: A Business Perspective on the Parable of the Talents. Here’s what I’m learning.
Writing a book, any book, is different from selling a book. Some writers think that because the content is good, sales should be automatic. Unfortunately, that’s not how business works.
As a writer, there are two questions you must answer to be successful. The first is: why am I writing this book in the first place? The second, equally, if not more, important, is: do I want to be in the book business? These are two completely unrelated questions. The first is entirely about the creative side of writing. The second is entirely about taking a product and presenting it to its niche in the most effective and efficient way possible.
As an unknown author, you have to get into the book business to see your book succeed in the marketplace. What does that mean? It means treating it just like any other product that comes to market.
You must become an entrepreneur. It’s not simply a different hat to wear. An entrepreneur’s job is to bring their product to market successfully. They don’t sleep, they eat, think, obsess, and work to bring their baby to life. And that job can’t be delegated.
You have to develop a unique strategy for bringing your unique product to market. The passion that brought you to write the book must now become the passion that drives it, and passion isn’t transferable. No one will care about your book the way you will.
The why you wrote the book is the why that will drive you to make it a success. The why behind Talanton: A Business Perspective on the Parable of the Talents is this: life is better with Jesus.
That’s why I wrote it, because life really is better with Jesus.
This will be my story. I’ll lay out the strategy, the successes, and the failures. This isn’t a report on the past — it’s a live picture of today.
I wrote this piece for two reasons: first, to introduce the book, and second, to ask you to join me on this journey. One of the most important things I’ve learned in business is to seek out and listen to outside feedback, because that’s the only way I’ll see my blind spots.
So, my call to action is this: sign up to be notified of the book’s release, and to join me on the journey and most importantly for you to leave me your feedback.